## Privacy Policy

Last updated: 31 January 2024

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### Introduction

This Privacy Policy (“Policy”) explains how Aether Point Digital (“we”, “us”, “our”) collects, uses, stores, and protects personal data when you use our website, services, software, and communication systems (together, the “Services”).

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

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### Who We Are

Business name: Aether Point Digital

Address: 11 Robins Croft, Ellesmere Port, Cheshire, CH66 2LQ

Email: mail.aetherpoint.co.uk

We operate as a UK-based service provider offering automation, CRM setup, customer communication systems, and related services for service-based businesses.

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## Information We Collect

### Personal Information

We may collect personal information that you voluntarily provide, including but not limited to:

- Name

- Business name

- Email address

- Phone number

- Address

- Any information submitted via forms, surveys, or communications

This information is typically collected when you:

- Submit a form on our website

- Request information or services

- Communicate with us by email, phone, or SMS

- Use our services

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### Billing Information

Where payment is required, billing and payment processing is handled by third-party payment providers such as Stripe.

We do not store credit card or banking details on our servers.

Please refer to Stripe’s Privacy Policy for further information.

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### Service Data

When using our Services, you or your business may upload or provide data such as:

- Business information

- Logos and images

- Contact details

- Custom messaging content

- Automation and CRM configuration data

This data is stored securely and used solely to provide and operate the Services.

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### Technical & Usage Information

We may collect limited technical information including:

- IP address

- Browser type

- Device information

- Pages visited and actions taken

This data is collected via cookies and analytics tools to:

- Maintain site functionality

- Improve performance and usability

- Monitor system security

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### Cookies & Analytics

We use cookies and similar technologies to analyse website usage and improve user experience.

You may control or disable cookies via your browser settings.

For analytics, we may use services such as Google Analytics in accordance with their data protection practices.

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## How We Use Your Information

We use personal data for the following lawful purposes:

- To provide and manage our Services

- To respond to enquiries and provide customer support

- To send transactional communications (e.g. confirmations, reminders)

- To improve our Services and website

- To meet legal and regulatory obligations

- To send marketing communications only where consent has been given

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## SMS & Communications

Where you have opted in, we may send SMS or email communications relating to:

- Enquiries

- Appointments

- Service reminders

- Review requests

- Important account notifications

All messages include opt-out instructions.

You may withdraw consent at any time.

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## Sharing of Information

We do not sell, rent, or trade personal data.

We may share information only with:

- Trusted service providers (e.g. hosting, analytics, payment processing)

- Legal or regulatory authorities where required by law

All service providers are contractually required to protect personal data and use it only for authorised purposes.

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## Data Storage & International Transfers

Your data may be processed or stored using systems hosted outside the UK, including in the United States or European Economic Area.

Where international transfers occur, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

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## Data Retention

We retain personal data only for as long as necessary to:

- Provide the Services

- Meet legal and contractual obligations

You may request deletion of your data at any time, subject to legal requirements.

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## Your Data Protection Rights (UK & EEA)

You have the right to:

- Access your personal data

- Request correction or deletion

- Restrict or object to processing

- Request data portability

- Withdraw consent at any time

Requests can be made in writing to:

mail.aetherpoint.co.uk

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## Security

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, disclosure, or loss.

However, no system can be guaranteed 100% secure.

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## Third-Party Links

Our Services may contain links to third-party websites or integrations.

We are not responsible for the privacy practices of those third parties.

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## Business Transfers

If Aether Point Digital is involved in a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction. Users will be notified where legally required.

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## Changes to This Policy

We may update this Privacy Policy from time to time.

Any material changes will be posted on this page with an updated revision date.

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## Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact:

Aether Point Digital

Email: mail.aetherpoint.co.uk

Address: 11 Robins Croft, Ellesmere Port, Cheshire, CH66 2LQ